¿Conocer a tu cliente?


“Crea un cliente, no una venta”.  Katherine Barchetti.

                  El éxito de nuestro producto o servicio depende únicamente de nuestro “cliente”, ya que si no lo tenemos la “continuidad” de nuestro negocio o empresa depende 100% de ello, de lo que podamos hacer para mantenernos. El reto depende de conocer a nuestro cliente y poder interactuar con el y asegurar la venta en ello. Ya que sus necesidades y gustos que tengan son fundamentales para concretar el negocio.

Conocer su edad, lugar de residencia, comportamiento, etc. son fundamentales para ello, ya que generan nuestra “estrategia empresarial”, ya que ahora podemos llegar a más potenciales clientes por las redes sociales, algo que antes era más costoso y difícil, ya que se realizaba por cartas, tv, diarios y revistas especializadas, lo cual aumentaba o encarecía el valor final del producto o servicio que se entregaba.

El conocer a nuestro cliente y donde se encuentra nos sirve para ser más atractivos los productos o servicios entregados ya que la información juega un papel fundamental en ello.

Ahora a través de la información recopilada se puede realizar un análisis más detallado de ellos y ser más precisos en quienes son nuestros clientes y no perder tanto dinero en publicidad y otros gastos asociados a ello.

Por eso, hoy en día, ya no es pegarse un salto en paracaídas y ver con el tiempo quienes son nuestros clientes o no.


Importante: No olvides compartir en tus redes sociales.

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