El plan de negocio

 

“Nunca invierta en un negocio que no puede

entender”.  Warren Buffett.

 

Entender y comprender que es lo que estamos haciendo y lo que queremos lograr o donde queremos llegar, es clave en todo negocio o vida.

El plan de negocio integra todo lo que la empresa es como proyecto, desde la idea, hasta saber si es viable o no, y con cuántos recursos cuento y necesito para lograrlo.

Uno de los errores típicos al emprender, es comenzar un proyecto y no tener claros quienes son mis clientes, cuánto dinero necesito para iniciar y seguir funcionando, donde se encuentran mis proveedores, es decir, todo, es el norte de mi proyecto, hacia donde voy y como lo voy a hacer para lograrlo, con el plan de negocio, el camino es más claro y minimizo los riesgos asociados a él.

Como vemos el plan de negocio es como el plano de una casa para poder construirla y que no le falte nada en el camino, es decir, que no le falte la cocina, o que no le agregue la instalación eléctrica, etc.

El plan de negocio, comienza desde la idea y se puede ir plasmando en una simple hoja de papel, para no perder el norte que sigo. Este documento me sirve tanto para buscar un potencial socio y decirle que es lo que hago, como para presentarlo en una institución financiera para obtener financiamiento, ya que a través de èl, puedo saber, cuanto debo vender para cubrir mis costos fijos y variables para saber cuándo comenzare a obtener rentabilidad de mi negocio.

Entonces, si soy emprendedor o tengo una idea de negocio, debo partir desde aquí, es decir, se debe partir del plan de negocio.

 

 

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